Beginning on June 26th, Alon Zakaim Fine Art will be partnering with the New York City based non-profit, Young and Starving, to curate the pop art show, The Frivolous Now. The London gallery is featuring emerging artists from all over the globe, whose works synonymously and metaphorically critique the modern day mass media and consumer culture.
Cereal inspired artist, Julio Felix is curating the show, which will feature his work along with young Canadian surrealist, Chloe Wise, whose works have had increased notoriety within the past year, Brooklyn’s Still House Group member, Dylan Lynch, Jerwood Drawing Prize-nominee Michael Andrew Page, performance artist Ahmet Civelek, and other young artists.
Well-known pop artist, Andy Warhol is the root of inspiration for this show, quoted on the gallery’s press release:
“We’re pop people. We’re formed by television… A pop person is like a vacuum that eats up everything. He’s made up from what he’s seen.”
After viewing only a few of the amusing installations online, The Frivolous Now has managed to create a palpable sense for viewers, forcing them to embrace our consumer-based culture while at the same time acknowledging how overly indulgent it has become.
Julio Felix’s work with Lucky Charm cereal is comical but sufficiently highlights the vibrant, toy-like quality of the marshmallows. Chloe Wise wittily embraces her Jewish roots with Matzochism Cuff Set and Ahmet Civelek uses a battery-drained Kindle and a hammer to stress his disdain for a product-loving world in D.I.Y. Kindle. All of the artists successfully recreate Warhol’s idea of pop art through their contemporary works, which make fun of everyday life things.
The exhibition will run until July 24th, however most of the artist’s works are accessible online.
