Did you go to art school? Do you work in advertising, fashion, or anything visual? If so, you are very familiar with the world of color swatches.
For those non-color obsessed readers out there – Pantone was founded in 1963 by Lawrence Herbery in order to create a meticulous system for identifying, matching, and communicating colors. This innovative approach to color came as a response to the difficulty that the graphic arts community had with producing accurate colors, as each individual perceives color differently. The Pantone Matching System® lists literally every single color in a standard format that is now a crucial tool in all visual industries.
Highly curated pop-up cafes having been springing up all over the world, and the Pantone Cafe on Monaco’s waterfront Grimaldi Forum is the newest addition. Likely a clever marketing ploy to tap into the Instagram craze of photographing ones food, Pantone has created a cafe that perfectly matches the color shade of every single thing in the cafe from the tables and chairs to the food with it’s corresponding packaging.
The cafe is open until Sept. 9th, so don’t miss the opportunity to enjoy 13-0221 Pistachio Green Eclair – and be sure not to forget the hashtag: #pantonecafe.
All images courtesy of the Pantone Cafe