Times Square is notorious for a lot of things, from naked cowboys to M&M Factories. What visitors and city dweller alike may not realize is that this tourist destination features its own arts organization, Times Square Arts, who just launched their newest Midnight Moment program.
For those unfamiliar with this New York City-centric programming, the Midnight Moment occurs when Times Square sign operators simultaneously display vivid and creative images on the scattered electronic billboards and newspaper kiosks every night from 11:57pm to midnight. Different artists are featured each month, giving this advertising heavy area a little more culture (even if only for three minutes a day).
This August, the massive bright billboards will feature the works by the beloved Brazilian street artist team, OSGEMEOS. The two twin brothers, Gustavo and Otavio Poandolf, grew up in Sao Paulo, Brazil starting out like many other young artists – by displaying their paintings, drawings, and sculptures on the streets. Their cartoonish graffiti style has greatly evolved throughout the years and is now rather distinct (something like Botero meets the Simpsons).
OSGEMEOS’s artwork has been featured in numerous solo and group shows in galleries and museums around the world, earning them a spot in the roster of renowned artists to be featured in Midnight Moment, like Yoko Ono, Takashi Murata, Andy Warhol, Bjork, Tracey Emin, and JR.
The bright and playful illustrations of OSGEMEOS will be lighting up Time Square for the month of August so be sure to walk by, taxi by, bike by- before midnight.
Click here to learn more about this and other Times Square art traditions.