Sara Andreasson is a young Swedish artist whose digital illustrations manage to perfectly capture the zeitgeist of her generation. Her modern style carries clear inspiration from the “Memphis Group” design movement of the 1980’s, but reflects the current aesthetic of the internet age.
As with many of today’s female artists, gender equality plays a large role in her artwork. Not only are topics of gender conveyed visually, they are also present in their creation. Like most digital artists, Andreasson begins a piece using photos as a reference point. In an interview she explains “Pictures of men and women tend to be very stereotypical, and therefore I try to use photos of men when I’m drawing women and vice versa.”
Her bold color choice and subject matter has recently captured the attention of clients like The New York Times and Rolling Stone, and no doubt will be featured in fashion campaigns any day now. Andreasson is also the editor of BBY, a digital and print magazine that is created by females and featuring female artists- only.