Our increasingly digitalizing world has expanded the way in which we can exhibit, curate, and collect certain works of art. Paddle8 is a good example of how technology has evolved these means by hosting benefit auctions online. One of Paddle8’s biggest online auctions is MTV RE: DEFINE, which opened on March 25 and runs until April 9, 2016.
RE:DEFINE began five years ago when MTV’s Staying Alive Foundation sought more effective ways of raising money for HIV/AIDS, a disease that remains the trickiest to generate financial support. Each year the organization has managed to secure works from an array of artists, many of which are repeat contributors such as Marc Quinn, Betty Tomkins, and Damien Hirst, who recognize the importance of the foundation’s efforts. In a time when art benefits regularly take place, it’s no easy feat to pull in favors from artists that are often maxed out when it comes to in-kind asks. With support from Dallas Contemporary, the Goss-Michael Foundation, this year’s curator Neville Wakefield, and legendary auctioneer Simon de Pury, RE:DEFINE was able to continue its tradition of promising high caliber work to an audience that may not always have direct access to such a market.
On April 8th at the Dallas Contemporary museum, Texas collectors (both new and established) gathered for the fifth anniversary of RE:DEFINE. Gaining access to over seventy works from the world’s top-selling visual artists for the benefit of an increasingly pressing issue, HIV/AIDS.
We spoke with Dallas Contemporary Director of Exhibitions and Senior Curator Justine Ludwig about some of the key works she is particularly excited about, which are up for auction on Paddle8.
“This year is the strongest offering of auction works to date with museum-quality pieces by McDermott + McGough, Sterling Ruby, Marc Quinn, Dan Colen, and Enoc Perez among others. It presents a diverse range of emerging to well known artists.”
Personal favorites include Petra Cortright’s surreal flash animation, Zoe Crosher’s lightbox depicting a disappearing wall in Los Angeles’ Chinatown, and the stunning chromatic print by Rosson Crow, typically a painter. Scrolling through the auction, one finds gem after gem. With both top notch and emerging artists, and prices ranging from $800 to $225,000, there truly is a piece for everyone.
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